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EXPORT POTENTIAL OF INDIAN CHILLIES
Date : 20 Apr 2005
Location : New Delhi
EXPORT POTENTIAL OF INDIAN CHILLIES
New Delhi: April 20, 2005
Though no market study has been done exclusively for chillies, a study was conducted to explore the possibility of marketing branded Indian spices in the US market, which inter alia, covered capsicum (chilli/paprika). The study recommended the inclusion of red pepper (covering chilli) in the product introduction phase both under the mainstream segment and the gourmet segment.
The varieties of chillies, having foreign demand include Sannam-4, Indian wrinkled chillies, Wonder hot, Bird’s eye chilli, Kashmiri chilli, Byadagi chilli and Warangal Chappatta. Spices Board, being an export promotion body, facilitates export of spices including chillies and does not directly execute export orders. Spices Board provides support to exporters who procure material for executing export orders from all chilli producing centres including Andhra Pradesh.
Some major promotional activities undertaken by the Spices Board for export of chilli from Andhra Pradesh are:
1. Introduction of Integrated Pest Management (IPM) in chillies to reduce incidence of pesticides in chillies.
2. Introduction of a pilot project for solar drying of chillies for reducing aflatoxin.
3. Encouraging exporters to source chillies produced under IPM by paying a premium to the growers.
Other promotional activities of the Spices Board which are available to all spice exporters, including those from Andhra Pradesh include: support for package development, reimbursement of courier charges for sending business samples as part of export promotion; support for participation of exporters in international fairs; assistance for business promotion tours abroad; and assistance to produce promotional brochures.
This was informed by Shri EVKS Elangovan, Minister of State for Commerce & Industry, in a written reply in the Rajya Sabha today.
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